The Acting Representative Office Service:
After rounds of successful one-on-one meetings we organized for our clients, we find out merely meeting with Chinese buyers twice a year may not be able to reach the full potential of the business in
Customer Relationship Management:
Viewwiden will assist you on partner selection, following up the potential sales leads and finally optimize your sales performance in target market segment.
We do this by employing advanced strategies in product assortment, placement, promotion, and pricing, and leveraging our deep understanding of the customer and our category expertise to help brands win.
Our product assortment services allow us to optimize and maximize placement through an understanding of:
lRetailers’ strategies, goals, priorities, and initiatives
lCategory trends and competitive analytics
With a firm foundation in industry trends and retailer strategies, our placement services enable us to gain prime locations, ensuring the right adjacencies that will achieve the greatest sales for our clients’ brands.
We maximize promotion services by:
lDeveloping efficient trade-spend plans that boost volume
lLeveraging our broad client portfolio
lUnderstanding retailer promotion practices
lUsing robust post-promotional analysis tools
Finally, we optimize pricing for each brand we serve by:
lMonitoring and managing pricing to ensure that we are priced competitively with other brands
lPreventing price gaps
lEnsuring that we have pricing that is consistent with our clients’ strategies
Informed by data and analytics that provide keen insight into consumer preferences and shopping habits, Viewwiden’s category management expertise helps shape our clients’ and customers’ business plans. Once we’ve defined each category and its role in driving sales, we determine how it best fits into the client’s overall business plan. We then execute based on product assortment, placement, promotion, and pricing to achieve optimal results.
Viewwiden’s category management services include:
lSyndicated data analysis
lShopper and consumer insights
lPricing and ad tracking services
At Viewwiden, we understand the importance of making every square inch of shelf space count. That’s why we have space technologists covering all classes of trade. We are laser-focused to ensure that our clients’ brands are positioned on the right shelf, adjacent to the right products, with sufficient space to prevent out-of-stocks in all stores.
Viewwiden’s highly efficient and effective planogram development program starts with our very strong retail relationships.
Our space management team works closely with our Insights team to deliver space analytics that, when combined with consumer demand and shopper behavior data, can truly lead to the best planogram possible for the shopper, the retailer and the brand.
Viewwiden’s space management solutions include:
When it comes to business process outsourcing, we understand that attention to detail can mean the difference between acceptable and exceptional.
Our sales support services include:
lDeduction prevention and resolution
lQuality and process monitoring
Viewwiden is built on trust, thrives on innovation and delivers on brand promises.
Today’s shopper is savvier than ever before, and today’s marketplace is more complex than ever for manufacturers and retailers alike. That’s why Viewwiden provides integrated marketing solutions that combine our keen understanding of the shopper, the consumer, the brand, and the retailer to activate path to purchase dialog and engagement – at home, at the shelf and everywhere in between. It’s all designed to engage consumers and convert them into loyal and profitable shoppers.
In addition to understanding your brand, we have an intimate, real-time understanding of the labyrinth that is
Viewwiden's integrated marketing services include:
Shopper, consumer, retail, and brand research
Product display programs
In-store execution/program placement
We can cover most major channels in
lOnline Store, B